Used to standardize branding and components in mobile and web products, speed up design, development and maintaince of digital products accross the organization.
iOS Mobile App design displaying the customer journey and the app features for managing account funds, crypto wallets, and money remittance around the world.
CoinZoom Cash allows customers to instantly make cash or debit card deposits at local retailers to purchase cryptocurrencies without the Bitcoin ATM fees.
My Design Thinking process customzation I use to optimize the product design cycles that also includes best-practices and supporting UX team guilds.
T-Mobile SASS & PAAS B2B2C payment processing solution including full asset customizaion, multi-language options, currencies, and internationlization features.
Heartland-ProPay B2C SAAS merchant boarding and payment API integration delivered through multiple device resolutions (desktop, tablet, mobile) and reporting capabilities.
I worked to research, design and iterate on multiple projects involving branding guidelines, design systems and develop a new look and feel for all digital assets and marketing materials.
I've managed the implementation of a customized Design Thinking Process focused on increasing the agile design and development process that includes especial SME guilds on Persona Library, Design Systems, and Accessibility.
This is a B2B2C mPOS SaaS product I've managed, researched, sketched, wireframed, designed mockups for, and developed to allow partners such as T-Mobile to leverage TSYS's payment processing capabilities that was built as a white-labeled for multilingual, multicultural and currency options.
Designed to leverage payment processing services to large number of Partners at many different verticals. Includes single sign-on security, product assortment, role based control, team management, language choices, SLA and supporting customer services.
Designed to to allow Customers to manage their credit card account for reviewing credit balances, pay their monthly bills, and credit a FICO® score.
Explanation coming soon...
This is a research conducted with 50 people used to test different scale ratings and iconography. The test did not take into account age, gender, ethnicity, wealth or education. It was an insightful study on what people prefer when it comes to a rating scale.
This is a very interesting video discussing the history, design and multiple applications of the Cooper Black font type throughout the years.
Toyota's history and how some early design principles and innovation concepts, including Kanban & Kaizen have influenced many other industries.
Toyota's process improvements in customer understanding, quality control, and training to innovate its global manufacturing.
I love these 7 tips to increase both quality and speed with a process that you can apply to any situation to get the best outcome.
I am a Director of UX & UI Lead Engineer with extensive knowledge in web product development (data analysis, ideation, wire framing, rapid prototyping & minimum viable product) in addition to branding (design, penetration & recognition), website design and development focused on B2B & B2C User experience, content strategy through Organic Search Engine optimization, Paid advertisement (PPC, AdWords), Lead Generation campaigns, HTML Email Marketing, Web Analytics & KPI reporting. My skills allow me to successfully and timely develop branding strategies, deploy complex web & mobile applications, emails campaigns for at lead generation, conversion and nurturing.
Specialties: Team Management, User Experience and Interface (UX/UI) Design based on HCI, Web Analytics, Search Engine Marketing, Online Branding Management, Adobe SiteCatalyst & Test&Target Implementation, Ecommerce Integration, Email Marketing, Project Management, Scrum & Agile Development.
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Branding & Printing
Illustration
Current-2014
- Collaborated with executive leadership, stakeholders, and various cross-functional teams; - Provided design leadership, hired, coached & mentored UX team members...
2014-2006
- Managed the product design of 6 different credit card applications and 1 mobile app;
- Implemented & managed Google Analytics, Adobe Experience Manager, and Adobe Target...
2006-2001
- Collaborated in researching & designing the 1st nationwide aviation degree online;
- Attended nationwide events to recruit students, conduct in-person surveys & test features...
2004-2006
- Developed branding guidelines and designed marketing materials;
- Designed & maintained website content & increased search engine positioning...
"Marcelo has one of the most unique blends of any UX/UI Engineer I have ever worked with in my career. He not only has a great eye for design and the front-end programming skills to create great user-driven interfaces but he also has an online marketing background. This helps Marcelo take a data-driven approach to designing "customer experiences" rather than just nice looking features."
"I have had the privilege of working with Marcelo on a high profile project back in 2007 in which he built a user-friendly web interface for a decisioning and scripting tool I developed to aid collectors in collecting debts. He did a marvelous job translating my logic into a very elegant tool still in use today."
"Mr. Martins is extremely passionate about his career and approaches every project with great enthusiasm. He has always been a leader with his online marketing, SEO, development and design work. Marcelo takes great pride in his work. He always strives to improve his skills and is on the lookout for new ways to expand his talents. Resourceful and bright, Marcelo is a wonderful member of my team."
"Marcelo pays extreme attention to detail. He is a team player and is eager to educate fellow colleagues. His talents are second-to-none when it comes to in-depth knowledge of web design and search optimization. He has a keen eye for finding the most obscure issues and resolving them quickly and effectively. He is constantly working to improve existing processes and procedures. He is a self-starter and manages his own time effectively."
"Marcelo is detail oriented. He understands web development, web design, and marketing. Marcelo understands the components and infrastructure needed to make a website successful in search engines and appealing to customers. Marcelo is humble and easy to work with."
Contact me to understand how I can lead the end-to-end UX & Product Design process, and build innovative UX team to deliver real-world solutions.
